Falling engagement on shared content and limited participation within the organization are some likely concerns for those who have managed to launch an employee advocacy program. These concerns could not …
So your organization has finally launched its employee advocacy program, and employees are now on board. They are writing about your products on their social channels, and their followers are …
Your company just asked you to join its employee advocacy program. That means you’ll be using your personal social channels to promote your organisation. Employee advocacy is a recent phenomenon, …
There are multiple ways of making your brand visible in a market filled with countless options for consumers. You can have a star Indian cricketer endorse your brand. You can …
We increasingly turn over news pages splashed with ads, tune off stations with commercials and even install ad blockers for websites. We do it all to get away from ads. …
How can we trust paid branded messages when we can’t seemingly trust the news? It’s a question that is increasingly baffling the biggest brands. The rise of fake news has …