5 ways to know if you are on the right track with your employee advocacy programSo your organization has finally launched its employee advocacy program, and employees are now on board. They are writing about your products on their social channels, and their followers are …
Should you as an employee become an advocate for your brand?Your company just asked you to join its employee advocacy program. That means you’ll be using your personal social channels to promote your organisation. Employee advocacy is a recent phenomenon, …
Strategizing for success: How to successfully run an employee advocacy programThere are multiple ways of making your brand visible in a market filled with countless options for consumers. You can have a star Indian cricketer endorse your brand. You can …
Why employee advocacy is the next frontier for brand messagingWe increasingly turn over news pages splashed with ads, tune off stations with commercials and even install ad blockers for websites. We do it all to get away from ads. …
How can we trust paid branded messages when we can’t seemingly trust the news? It’s a question that is increasingly baffling the biggest brands. The rise of fake news has …
